The Herd with Colin Cowherd has been ESPN Radio's 10:00AM to 1:00PM ET show since March of 2004. The Herd features topical commentary on the day's most important sports news, perspective on the top stories and interviews with the biggest newsmakers. Colin brings you his personality, his humor, and his unique perspective on sports. The show takes sports issues and broadens them out into a lifestyle-type show that appeals to a mass audience. The mission of the show is to inform, entertain, and make people think.