Ready?!? Here is your chance, so let's see what you got! It's Smack Talk with the 2 Live Stews! Each week one lucky winner who participates in the Crown Royal Smack Talk Session with the Stews will be the winner of an authentic Crown Royal Dawg Pound Jersey!
SMACK TALK 101
The pace can be fast and furious come kickoff time. Don’t be caught off guard. Familiarize yourself with these valuable Smack Talk pointers. 
DON’T point directly at a Smack Talk opponent. That’s just plain rude.
DO periodically refer to yourself in the third person. This gives your remarks more weight.
DON’T reference your opponent’s mother. You’re above that.
DO look your opponents straight in the eye. Add a slight squint for emphasis.
DON’T repeat the same Smack Talk someone just said to you. Show your originality.
DO use clever analogies, similes and metaphors when provoking your opponents. This will cause them confusion.
DON’T berate placekickers or punters. Too easy.
DO invoke your opponent’s bench. Denouncing a rarely used special team or third-string player demonstrates your mastery of the game.
DON’T curse. Vulgarity is the crutch of the uncouth.
DO refrain from questioning gender preferences.
DON’T Smack Talk while your team is losing. You may induce Reverse Smack Karma.
We find Smack Talk so entertaining, we couldn’t resist coming up with a few barbs ourselves. Feel free to use them at your next gridiron get–together.
- Oh, so you’re a (TEAM NAME) fan? Please forgive me. I was under the impression we were discussing the pros.
- On the way over here, I heard about a police report. They’ve issued a missing persons alert for your offensive line.
- Hmm, that pass seemed to have hit your receiver in a bad place... his hands.
- Oh, I didn’t realize this was a bye week for your team. (Best used when your opponent’s team is playing that week.)
Once you’ve truly raised your Smack Talk game to a professional level, enter our contest. Submit your best Smack talk for a chance to win a trip for two to NYC and entry into the Smack talk finals to compete for the Ultimate 50–yard–line living room. Click here for Crown Royal's Smack Talk website
IT’S ABOUT QUALITY, NOT QUANTITY®
The Crown Royal Company and The Century Council Support Responsible Decision Making. © 2008 The Crown Royal Company, Norwalk, CT. CROWN ROYAL, CROWN ROYAL (stylized), the Crown & Pillow logo, SOCIETY OF THE CROWN, and IT’S ABOUT QUALITY, NOT QUANTITY, are trademarks of The Crown Royal Company.
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