Flowery Branch, GA – To celebrate the start of the 2013 season and the Atlanta Falcons home opening game against the St. Louis Rams, the Falcons have announced RISE UPFRIDAY presented by YP. RISE UP FRIDAY will kickoff on Friday, September 13 and continue each Friday throughout the 2013 season.


RISE UP FRIDAY will consist of the Falcons Fan Patrol making appearances in multiple locations across the Atlanta market looking for fans wearing Falcons gear, wearing red or showing Falcons spirit. Fans “caught in the act” could win game tickets, Falcons merchandise, and more.


“Teaming up with the Falcons is an opportunity to celebrate and contribute to the passion and pride in the local community,” said Alex Kaminsky, VP of Brand Advertising based in Atlanta. “Whether you’re headed to or from a game, YP is a fan favorite for getting things done – from quickly finding pre-game dining options to the cheapest gas prices nearby.  We’re psyched for the season and look forward to introducing YP to fellow Atlantans.”


The Falcons want you to spread the RISE UP-idemic by encouraging everyone to wear red and their Falcons gear each week. Throughout the year, Falcons fans can win a visit from Freddie Falcon and Atlanta Falcons Cheerleaders by showing how your business, school or classroom rises up every Friday. Fans can submit photos and videos of their business or school wearing Falcons gear or red at www.atlantafalcons.com/riseupfriday  for a chance to win.


“RISE UP FRIDAY is another opportunity for our fans to get behind their team in a unique way,” said Jim Smith, Atlanta Falcons Senior Vice President of Sales and Marketing. “We are excited to partner with YP in celebrating the start of the 2013 Falcons season and welcoming everyone Back to Football.”


Locations for appearances on September 13 are listed below.


ARBY’s                                                  North Druid Hills Road                    Atlanta 1:00 pm

ARBY’s                                                  Howell Mill Road                              Atlanta 1:00 pm

ATLANTIC STATION                         1380 Atlantic Drive NW                  Atlanta 1:00 pm

BROAD STREET AREA                      60 Luckie Street                                                Atlanta 1:00 pm

CNN CENTER                                      One CNN Center                              Atlanta 12:00 pm

COLONY SQUARE                             1197 Peachtree St NE                     Atlanta 12:00 pm

EMORY POINT                                   855 Emory Point Drive                    Atlanta 12:00 pm

THE HOME DEPOT                            1032 Research Center                    Atlanta 1:10 pm

THE HOME DEPOT                            4343 Tilly Mill Rd                               Atlanta 1:30 pm

MALL of GEORGIA                           3333 Buford Drive                            Buford 12:00 pm

McDONALD’S                                    1915 Scenic Hwy North                  Snellville 1:30 pm

McDONALD’S                                    2049 N. Cobb Pkwy                         Kennesaw 8:30 am

McDONALD’S                                    1105 Northside Drive                      Atlanta 1:00 pm

McDONALD’S                                    1425 Highway 29                               South Newnan8:30 pm

PEACHTREE CENTER                        225 Peachtree Street                     Atlanta 1:00 pm

PUBLIX                                                 4279 Roswell Rd NE                         Atlanta 12:00 pm

PUBLIX                                                 104 Town Blvd                                   Brookhaven12:00 pm

PUBLIX                                                 2900 Peachtree Rd NW                  Atlanta 12:00 pm

PUBLIX                                                 2451 Cumberland Parkway          Atlanta 12:00 pm

SUNTRUST                                          1175 Peachtree Street NE            Atlanta 1:00 pm

SUNTRUST                                          303 Peachtree Street NE               Atlanta 1:00 pm

TACO MAC                                          685 W Crossville Rd                         Roswell 1:30 pm

TACO MAC                                          573 Main St NE                                  Atlanta 1:00 pm

TERMINUS                                          3280 Peachtree Road                     Atlanta 1:05 pm

TOWN CENTER at COBB                 400 Barrett Parkway                       Kennesaw 12:00 pm

UNDERGROUND ATLANTA          50 Central Ave SW                           Atlanta 12:00 pm

VERIZON                                              Howell Mill Road                              Atlanta 12:00 pm

VERIZON                                              Ponce de Leon                                  Atlanta 12:00 pm


—    FALCONS —

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